Something I’ve been thinking about a bit in relation to the activity of blogging itself, as well as to things like corporate and personal web sites: how frequently should the content be updated in order to keep readers coming back?
For a blog like this one, it’s really a matter of whether I have something to say or not on a particular day. While I’m delighted to have as many Constant Readers as I do, this is only partly driven by your need for something to read – the other part is my drive to write something.
At the same time, I do get antsy if a day or two goes by with no update – and maybe, occassionally, that means I push it and post something that’s more filler than killer. A one day gap on the calendar is OK, but 2 or more feels like a problem. At the other end of the spectrum, if it’s a particular mental ‘fertile period’, I start to feel a bit odd at about the third or so post for the day…
One way of balancing things out is the delayed post: Word Press allows me to tweak the posting date of any post as much as I like, so sometimes I’ll write one and set it up to appear the next day. I don’t do that often, but if you notice a post appearing at 4 am or so, that might be the reason.
Others take different approaches – only posting once a week or less. Maybe that works well for them and their readers, but it seems to me to be below some crucial threshold that makes it worthwhile for a reader to check in every day… and that seems like it might cause attrition over time. I guess one strategy would be to combine the delayed post approach (does Blogger do it?) with the idea of a regular weekly posting date, kind of like SomethingAwful.com‘s (crude humor alert) regular Tuesday Comedy Goldmine and Photoshop Phriday.
It’s not so crucial for personal blogs and humor pages, but what about a work-related discussion forum? I’m a member of a research group called the New Media Collaboration Studies Network, led by the Banff New Media Institute, and we have a discussion forum as part of that project (can’t show it to you, sorry, it’s password protected). It’s meant to help us inquire into collaborative work processes in art, business, science and education, but the forum suffers from two problems: (1) the frequency is too low to make it ‘sticky’ – there might only be a post every week or two, if that, so there’s no drive to check in daily and (2) we tend to get lost in the self-referential mirror maze – it’s a working discussion forum for discussion of the workings of working discussion forums.