Is (Information) Evangelism Even Possible Any More?
(I’ve briefly canvassed this question in other places so apologies to anyone for whom it’s repetitive)
(Glenn Weare pointed out that technically the term ‘evangelism’ means ‘spreading the gospel’ and is specific to Christianity – I’m using it more in its everyday sense of sharing any information that people might act on: I’m an evangelist for my hosting company, Siteground, for example, and encourage people to use them)
Evangelism, in the broad sense, is sharing some information with a person who has a need for it, in the hope that the person will change their attitudes, beliefs or behaviours in accordance with the new information.
It’s most effective when it’s ‘just in time’: when the new information is presented at a time when the recipient is feeling a need for it. (This has implications for education but we’ll leave those for another day.)
I was wondering the other day, though, whether that kind of evangelism is even possible any more in the modern world. I know it’s not true for everyone in the world, but for most of the people I know, Google has changed the world. If we need to know something, we can find out instantly by searching.
That means that if we’re experiencing a spiritual crisis (in any direction), a quick search will provide us with an enormous range of relevant information. And it will be ‘just in time’, even if the crisis arises at 2 am. IMO that’s a lot more likely to be effective and efficient than, for example, knocking on someone’s door at a random time on a random day, or posting something on Facebook.
The discussion actually arose in terms of ex-Seventh-Day Adventist friends wanting to share ‘truths’ they had discovered that they felt discredited SDAism, but it immediately occurred to me that the question is far broader:
Information shared at the wrong time will simply be rejected. It’s massively difficult to time planned evangelistic efforts for the ‘right time’. But the web is on all the time.
So how about it? Is evangelism possible in the Information Age?